Unlike writing, editing, or design, marketing is a phase of book production that continues indefinitely after a book is published.

The holidays are full of unique opportunities to talk up your book and get it to as many eager readers as possible.

If you find yourself struggling to stay focused and productive with your book-writing endeavor, we invite you to give yourself a break. In fact, you can even use distractions to your advantage! Turn your attention to other aspects of your writing that are easy to be pushed aside when you are “in the zone” but nevertheless important.

Whether you’re writing your very first manuscript or cranking out your zillionth bestseller, all writers need an editor before being published. It simply isn’t possible to produce a perfect manuscript without collaboration. For an author, the question is never if editing is needed, but what kind of editing is needed. Here is a breakdown of the most common levels of editing you’re likely to need.

One of the most underrated aspects of being a writer is the ability to form and join communities of other writers. If you are working toward a large project like a book, being a part of a community will give you support and teach you the beauty of working alongside others—which will become an integral part of your journey once you bring editors on board.

Do you ever find yourself scratching your head over which dash to use in your writing? In this blog, we’re offering a dash crash course.

Believe it or not, ultramarathons have taught me a lot about writing.

This week, we’re calling out some of our favorite titles for fun summer reading. These books have all been produced by Inspira, and we are delighted to share them with you! There were so many to choose from; it was hard to pick—so please check out our portfolio for even more excellent choices from our own Inspira authors. Fiction or nonfiction, dystopian thriller or picture book, there’s sure to be something for everyone.

How to actually use beta readers, from selecting them to leveraging them for the best possible feedback.

A beta reader is a person who reads an unpublished manuscript with the intention to offer the author feedback. They aren’t editors, they aren’t critics—they’re just people who are willing to read your book and tell you what they think. For authors who want to get an idea of how their target audience will respond and whether their perceived trouble spots in the book “work” or not, beta reading is an indispensable part of the publishing process.

Rituals aren’t just hacks that let us get more done: they are habits we cultivate as writers. Rituals serve as signals that it’s time to write—and they can be anything. Showing up to our writing in consistent ways helps us become more consistent in our work.

When we at Inspira meet with authors about publishing their books, one of the first questions we ask them is: “Who is your target audience?” This is one of the most critical questions authors can ask themselves because the answer informs every aspect of the publishing process. From writing to editing to design to marketing, knowing your book’s target audience sharpens your focus and helps you get your book to the people who most need to read it.