One of the most powerful and effective ways for authors to connect with their readers, boost book sales, and promote speaking opportunities is by starting their own podcast. A podcast provides a direct platform for you to reach your target audience and share stories, insights, and expertise while building a loyal community around your brand.

For many would-be authors, the thought of promoting their book on social media is almost as intimidating as writing the book itself, especially when said author doesn’t have a particularly robust social media platform (or doesn’t have one at all!).

If that is the case for you, don’t neglect this important step in launching and marketing your book. These days, social media platforms are crucial marketplaces for reaching readers and promoting your book.