Front Matter Matters

Front Matter Matters

First impressions matter. We take this into account when we show up 15 minutes early for a job interview or dress up for a first date. In fact, you only get one opportunity to make a great first impression. This is as true for books as it is for people. Whether people read this section or flip through it to get to Chapter One, this is your opportunity to set the tone, depth, and personality of your book. Don’t shrug it off.

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Identifying Your Book's Audience

Identifying Your Book's Audience

Some authors write with a very specific audience in mind, maybe even one specific person. You may be tempted to say that your book is for everyone. Don’t. Whether you self-publish or go through a traditional publisher, you need a specific audience to whom to market your book. The more clearly you can articulate this, the higher the chance you have of marketing and selling your book to that audience.

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Checking In: A Note From Inspira

Checking In: A Note From Inspira

If you feel like you went to sleep and woke up in the middle of a dystopian novel, you’re not the only one. Overnight, the world—and life—as we know it has changed dramatically. We want all our clients and colleagues to know that you are in our thoughts and prayers as you navigate this new (and hopefully very temporary!) reality for your families, businesses, and organizations.

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What Gets Scheduled Is What Gets Done

What Gets Scheduled Is What Gets Done

The idea of writing a book is a tantalizing one. If you’ve been around Inspira long enough, you will know we believe everyone has a message, story, or memoir to share. Maybe you are currently writing a book, or maybe you just like the idea of writing a book and you are planning on getting around to it someday . . .

“Someday” does not exist. While we are at it, the vague “tomorrow” doesn’t exist either. These are words we use to dream and procrastinate. Only when “someday” gets changed into July 28th at 3:00 p.m. does it became a reality.

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Keep Exposition Light

Keep Exposition Light

Picture this: You are sitting in a lecture and the speaker feels it necessary to give a 30-minute historical preamble before making his main point. You are very sure his point could have been made without the entire history of the Greco-Roman empire . . . and by now, you’ve lost interest. The speaker took far too long to set up his premise, and now, he’s lost his audience and his point, even when made, will fall on deaf ears. Do not let this happen to your readers!

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Losing Steam? How to Keep the Momentum of a Project Going

Losing Steam? How to Keep the Momentum of a Project Going

Losing steam is a common phenomenon. It happens with all sorts of long projects, whether it is a commitment to write a blog every two weeks, posting every day on your social media, or writing a book. The beginning stages and the finishing stages of a project are fun, but the daily grind is not always exciting. In fact, it can even be boring. This is dangerous because if you are bored and stuck in a rut, often the work you are producing is boring and stuck in a rut. If you are not inspired by your own work, you are more likely to quit and run out of steam.

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Tips to Harness the Power of Networking to Promote Your Non-Fiction Book

Tips to Harness the Power of Networking to Promote Your Non-Fiction Book

The publishing landscape is, unfortunately, littered with books that never sold more than a few hundred (or even a few dozen) copies. What makes the difference between a book that sells and one that doesn’t? There are numerous factors, but I’ve found one in particular that makes a tremendous difference, particularly with non-fiction books, is the power of networking.

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Set Yourself Up for the Holidays

Set Yourself Up for the Holidays

Unfortunately, here in the Pacific Northwest, it is no longer sunny and perhaps many of you, like myself, are struggling to keep up with your projects. This is not going to get easier as the holiday season approaches! However, don’t let one or two off days (or weeks or months!) discourage you from writing. The important thing is that your project gets finished and your ideas get shared with the world. Progress is not about perfection, but perseverance.

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Ditching Your Inner Perfectionist

Ditching Your Inner Perfectionist

Some people set extremely high standards for themselves, which can be a good thing in certain areas. These people are successful; they accomplish a lot. But high standards can also make us so self-critical that it seems as though nothing we write, or could write, is ever good enough. So, we either put it off, or we do it over and over and over and never feel like we get it right.

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