10 Tips to Harness the Power of Networking to Promote Your (Non-Fiction) Book

The publishing landscape is, unfortunately, littered with books that never sold more than a few hundred (or even a few dozen copies). What makes the difference between a book that sells and one that doesn’t? There are number of factors, but I’ve found one that makes a tremendous difference, particularly with non-fiction books, is the power of networking.

For example, one self-publishing project I worked on, a leadership and life skills book and course for teens, found its way into educational networks, first in the Family & Consumer Science field, and more recently in the “at-risk” and alternative education realms. The books and its curricular resources are experiencing widespread success in public schools around the country, as well as in mentor organizations, and has been published in Indonesia and most recently in China.

Another author I worked with had his book and accompanying workbooks picked up by an international Christian ministry organization and ultimately translated into a number of languages including French, German, Arabic, Chinese, and more. As a result of the impetus initially gained through that ministry’s networks and international reach, the program is now experiencing widespread success not only in multiple countries, but on multiple continents.

Yet another, a marriage enrichment course developed by a non-profit organization in Seattle, fell into military networks. It eventually became one of only a few such courses approved by the Department of Defense for distribution and use on DOD installations in the U.S. and internationally.

The common denominator in the success of all these self-published projects was undoubtably the power of networking. How can an average author or organization hope to experience similar success through networking? Here are 10 tips:

  1. Identify what networks you want to get into. Who would like to read your book or use your curricular resources? At first, when we were launching the leadership and life skills books, we thought they might be a good fit for public school counselors. So, our first conference was with the NASC (National Association of School Counselors). It was there that multiple visitors to our booth told us, “You should really be at the national CTE (Career & Technical Educators) conference!” We heeded their advice, found our tribe with the FACS (Family & Consumer Science) teachers we met there, and the rest is history.
  2. Start by making a comprehensive list of probable organizations. It’s best to do this with a group of friends or colleagues, to broaden the list of ideas and possibilities.
  3. Brainstorm whom you know in those organizations. Assign various individuals the responsibility of reaching out to their contacts. A personal connection is your best calling card!
  4. Create and rehearse your basic branding:
  • two-sentence summary of your book
  • 30-second elevator pitch
  1. Develop an email list and feed it regularly. Send a weekly or bi-weekly email with useful content (not marketing).
  2. Be intentional with social media. Think Facebook, Instagram, Twitter, LinkedIn; post frequently and strategically. Encourage your tribe to comment and share to help boost your posts’ SEO (Search Engine Optimization), to make you more easily found on the internet by those searching your topic.
  3. Find out about conferences where you can exhibit and speak. For a small extra fee when you book an exhibit table, you can usually register to give a workshop or two and get in front of an audience. Give away books; it will make your booth a magnet!
  4. Contact bloggers and book reviewers in fields associated with your book. Read their guidelines on what and how to submit, and send them your book for reviews and give-aways.
  5. Be an active networker. This means: .
  • Carry business cards at all times with your book and website on them (and give them out freely!)
  • Include social media links on your email signature, as well as links to your book website.
  • Be constantly thinking: whom do I know that might be interested in this book? e.g., reconnect with your university/high school alumni, etc.
  1. Let people know you speak. Don’t be shy! Make yourself available for speaking engagements to anyone you know who has an audience or access to an audience. These generate opportunities to sell your book, just as having a book generates opportunities to speak.

Bottom line: put yourself out there. Don’t be shy. Get the word out to as many people as you can and ask them to pass the word to their friends and colleagues, too. You never know: your best friend’s aunt’s mother-in-law’s next-door neighbor might be the president of an organization that needs hundreds or even thousands of YOUR book. That’s the power of networking!

Arlyn Lawrence is an author and editor, and the founder and president of Inspira. She loves to see great books with important missions and messages find their way into the world and impact the lives they touch.






New Book Launch: “Am I Loved?”

The Inspira Team is proud to announce the launch of Shawn Petree’s book, Am I Loved? Petree_cover_frontThe Question You Might Not Know You’re Asking.

Shawn is a dynamic writer, speaker, and storyteller—a passionate ministry leader, teacher, husband, and father. In his book, he addresses the question many of us grapple with (and that some of us may not even know we’re asking) internally: am I loved? Shawn shares with readers his deeply personal experience with this question, and his passion for helping others find the answer is abundantly clear.

Shawn wants to help the reader answer other questions as well, such as: Is what the world says about me true? If I can’t love myself, how can others? What do I need to do to be loved? Who am I, anyway? His aim is to help tear down the destructive, self-loathing thoughts that so many of us play on a loop in our head. It’s a warm and provocative invitation to break free of the negative self-talk that tears people down, with detailed instructions on how to do so.

photo-5178553797836800The process in which Shawn’s book came to publication is a perfect example of Inspira’s “idea in head to book in hand” promise. He took advantage of the concept coaching service we offer, where he received coaching from the Inspira team on his book concept, layout and organization, voice, style, and more. From there, we completed a chapter-by-chapter developmental edit, working closely with him to perfect his voice every step of the way.

Since the launch of Am I Loved? on January 9th earlier this month, the book has already been fifth on Amazon’s Hot New Releases list of Spiritual Self-Help books on Kindle! It’s being welcomed with high acclaim by readers of all ages and backgrounds. If you would like to know more about Shawn’s book, his ministry, and his mission, you can ShawnPetree-1visit www.amiloved.org. If you’d like to purchase the book (either paperback or Kindle), you can find it here: https://www.amazon.com/Am-Loved-Question-Might-Asking-ebook/dp/B077W2YCM9

It has been a joy and pleasure to work with Shawn on his project, and we hope you’ll check out his work and read the book.



Becoming Book Launch Party

On October 2nd, the Inspira team had the honor of attending the book launch party for one of our amazing authors—Super Bowl-winning former Seahawk, Clint Gresham. Clint’s first book, Becoming: Loving the Process to Wholeness, was released that same day and is available on Amazon.com.

clint-book-launch-1002The venue for the launch party was a 114-foot yacht—Karina Jean—moored on beautiful Lake Washington near Seattle, which was generously provided by a friend to host all 50 guests. The Cascade Mountains silhouetted against the setting sun were a gorgeous backdrop to the catered event, which provided  delicious hors de ’oeuvres as guests sipped on drinks and enjoyed the view.

At the end of the night, Clint spoke to the gathering about his heart for Becoming, his mission, and his hopes and dreams for the future. It was an absolute delight for our team clint-book-launch-1064to be a part of the evening and hear him speak, as he is definitely gifted with words! We closed the night with a moment of prayer for Clint and his wife, Matti, as they embark on a nation-wide book tour for a couple of months. (Clint and Matti live in Dallas, Texas.)

Clint’s book, Becoming, starts a conversation with the reader about identity, and the parts of ourselves in which we find our greatest worth. The book asks really important questions, such as: Do we matter? If so, why? Who are we becoming? Who do we want to become? Becoming is about learning to love yourself and fully embracing the unique destiny you were made for.

Clint uses his experience as a professional football player to highlight the importance of NOT placing your identity in what you do, but rather in who you are. It’s a powerful and transformational message for people of all ages and walks of life.

clint-book-launch-1083It was a joy to partner with Clint in bringing Becoming to print. He is a passionate man of integrity and his words are bound to change thousands of lives—maybe even yours!