Who Me, Write a Book?

“Why should I write a book? There are so many others out there already. How can I possibly have anything new to say on the topic?”

This is probably one of the most frequent objections I hear from would-be authors, many times leaders in their fields who have been urged to think about writing a book. They ask, What do I have to contribute that someone else hasn’t already?

inspira-10-6-2016To a certain extent, this is true. There probably IS someone somewhere who has already said what you have to say. As they say, there is very little new under that sun. But, that being said, no one else will say it quite like you! And no one else has the unique audience you have.

All of us have a “tribe,” a group of people that looks to us for direction, insight, wisdom, authority, or “how to” on a particular topic. Your tribe may be small (e.g., your family). It may be medium size (say, you are a community leader or you own a small business or pastor a congregation, etc.). Or, your “tribe” may be large (e.g., you are a thought leader in your industry, a well known professional athlete, or a celebrity in one regard or another). Whatever the size and scope of your sphere, these are people for whom you are uniquely positioned with something to offer. This is why your book, no matter what the topic, will have something unique to offer your particular tribe.

What does your tribe want to hear from you? They look to you for:

  • how to/teaching on a particular topic
  • encouragement
  • your perspective
  • direction
  • life wisdom
  • your story (ies) or experience(s)

Having a particular demographic in mind makes writing a book a whole lot more meaningful and compelling. Plus, identifying your own tribe is helpful for a number of reasons:

  1. It helps clarify your target audience (helpful for marketing your book, and/or in submitting it to an agent or publisher if you choose to traditionally publish your book)
  2. It sets you up as a thought leader in your industry or area of expertise
  3. It can be a powerful marketing tool for your business, program, or product
  4. It can be an effective motivator for the discipline of writing since you’re writing with real people in mind

So, if you’re contemplating (or in the process of) writing a book, ask yourself these questions:

  • Who is my tribe?
  • For what kind of information, insight, encouragement, or expertise do they look to me?
  • How am I already delivering that to them?
  • How could a book in hand make that process simpler or more satisfying?
  • How could writing a book get my message to more people?
  • How could that impact my business, product, or program?
  • What steps should I take now that I’ve identified my tribe and what they need from me?

Chances are, there is an audience just waiting to hear your message, uniquely from you! And a book is one of the best ways to deliver it.

Arlyn Lawrence is a developmental editor and the founder of Inspira Literary Solutions. She has written and published books of her own, but gets considerably more joy out of helping other people write and publish theirs.

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