If you hang around Inspira long enough, you’ll hear our slogan: “from book-in-head to book-in-hand.” Many of our authors walk into our office with a clear book head, but are unclear about which path to take to actually get the book into their hands.
Part of what we do is help authors decide what’s best for their book and their book’s target audience: traditional publishing or self publishing. There is no overall best way to publish; there is only the best way to publish your specific book in order to reach your specific audience. Sometimes that means traditional publishing, in which case we will help you shop it out to literary agents. Other times (more often than not) our role is to help you self publish a quality project you can then market.
If you are an author considering publication, two big questions to ask are: How much control do you want over your project? And how much risk do you want to shoulder? Your answers will be important drivers toward either traditional or self publishing.
What Does Traditional Publishing Look Like?
- You send out your manuscript or manuscript sample (one to three chapters) and book proposal to literary agents. Once an agent is secured, he or she will be your advocate to help you find and communicate with a publisher.
- Your agent will help you secure a publisher and copyright contract as well as negotiate royalties (how much you will be paid).
- After that, your book will be in the hands of publisher. The publishing company handles editing, titling, design, printing, marketing, and distribution. You will be paid royalties, and possibly an advance, depending on your contract.
Pros of Traditional Publishing
- expertise in book editing, production, marketing, and publicity
- publisher shoulders the risk
- physical bookstore distribution
- nearly always assures chance of media coverage and reviews
Cons of Traditional Publishing
- everything is contract-based (so read it over carefully!)
- limited control over design and editing (they choose the cover, the title, and may even ask you to rework the book
- publisher owns the rights to your book
- unless the book is a big seller (not typical), royalties are generally small
- process typically takes 18 months to two years
What Does Self Publishing Look Like?
- The author retains complete control over the publishing process, hiring outside help for editorial and design work (Inspira), and printing.
- If the author utilizes a distributor or print-on-demand printer, those companies will print and ship the books on demand; however, the books will not likely be stocked in stores.
- The author is in charge of all marketing, publicizing, distribution, fulfillment, and website management.
Pros of Self Publishing
- greater control of content and timeline of the project
- maximum earnings; author gets highest possible percentage of sales
- author is not bound to a publisher or distributer and retains all rights to his or her work
Cons of Self Publishing
- author shoulders all risk; there is a possibility the book will have no commercial viability
- the book may be available through bookstores, but unless well-marketed, is rarely ever physically distributed/stocked
- author may have more work to do, i.e., managing printing, marketing, and distribution/fulfillment
Over the past decade, self publishing has because a viable and competitive industry with self published books often reaching The New York Times best seller list. While self publishing may sometimes get a bad rap because there is no quality control, you (working alongside companies like Inspira) get to set the quality of your project!
Do You Want to Learn More?
Attend our workshop, “Steps to Publishing Your Manuscript,” happening Sept. 24th, 2016, 9 am to 3 pm in Gig Harbor, Washington. Learn hands-on from our team how to navigate the publishing process (traditional or self) and walk away with a plan in hand for your manuscript! Includes a delicious lunch and a beautiful waterfront location.
Don’t miss out our BUY ONE GET ONE FREE competition happening THIS WEEK! Winner will be announced Friday, Sept. 16th!