I’m excited to announce the publication of Pulse: Understanding the Vital Signs of Your Business by Frank Coker, a project on which I was delighted to serve as developmental editor and publishing project manager.
If you own–or know someone who owns–a business, I hope you’ll order a copy right away. Pulse is full of practical and useful techniques for running a business by the numbers based on “predictive analytics.” I, being a “word person,” personally knew next to nothing about predictive analytics before signing on to work with Frank on this book. But boy, did I learn a lot and I’m so glad I did.
Frank Coker offers the unique perspective of serving as both a faculty business professor at the University of Washington iSchool and CEO of Corelytics (a financial software company). Under his leadership, Corelytics has been recognized as a Top 25 Emerging Vendor and won Intuit’s Grand Prize App of the Year. In Pulse, “Professor Frank’s” easygoing informative style makes easily understandable the important concepts that need to be mastered by business leaders and entrepreneurs who are not experts in financial analytics, and who want to build teams that have a clear picture of where they are headed.
With over 30 expert contributors, Pulse covers an array of topics ranging from Effective Analysis and what your numbers are telling you, Diagnosis, Symptoms vs. Problems, Metrics that Matter Most, Strategic Cash Management, and Activating Your Team. This book is a great practical guide to running a healthy business.
And since I am not only an editor but also a business owner, that’s important information I’m glad to have in my hip pocket. 🙂
Quotes and Endorsements for Pulse: Understanding the Vital Signs of Your Business
“Running a business is a LOT harder than most people think. Frank Coker offers the insights and framework for starting, growing, and sustaining a business with essential methods to manage metrics and analytics.”
-Mike Eisenberg, Ph.D., Dean Emeritus & Professor and academic entrepreneur,
University of Washington’s Information School
“Are your investments in people and assets really producing meaningful results? Supplying your value-based partners with real, measured insight as to how you are driving results together is priceless. This books shows you how to get there.”
–David Nour, Author, thought leader in Relationship Economics®
“Learning to read and interpret financial data is imperative to understanding a small business. But not just reciting the sums at the bottom of a balance sheet. This means fully understanding what these elements actually mean, what they are based on, and what they predict about the future.”
–Jeff Levy, Author, Making the Jump
“This brings complex business analytics to business owners who are not financial experts
in an easy-to-understand view of what is happening in their business .”
– Harry Bruce, Ph.D., Dean of the University of Washington Information School